PURPOSE OF THE ROLE

The Communications Director BU is responsible for developing Communications strategy for Latin America, linking Business priorities to internal and external communications plan.

Also, is accountable for implementing and developing both internal and external communication plans and activities within the respective business unit(s) to enhance the organization's relations with all stakeholders (e.g. customers, consumers and employees). The Communications Director BU is responsible for sharing best practices and aligning internal and external communications strategy for major programs and initiatives across a business unit and to overall company communication guidelines. 

MAIN ACCOUNTABILITIES AND RESPONSIBILITIES

• Links      Business strategy to Communications strategy.
• Successfully      implements key global initiatives.
• Drives      Sustainability committee across BU.
• Drives the      internal and external activation of corporate branding initiatives (e.g.      employer branding).
• Establishes      and implements Business Unit(s) communications plans, guidelines and      routines.
• Acts as a      strategic Business Partner to relevant functions by ensuring optimal      communication channel mix to maximize outreach to internal/external      stakeholders in order to achieve awareness and knowledge in relevant      areas.
• Drives and      ensures Best Practice Sharing within the business unit to support      establishment of professional communications skills.
• Supports      Change Communication within the Business Unit.
• Manages      overall communication mix and implements roll-out of plans for various      media channels (including digital media).
• Proactively      drives publication of news stories according to Company’s editorial      strategy and plan (internal & external).
• Establishes      professional media and crisis communication routines across Business Units      and local markets.
• Initiates,      provides and establish communications trainings and routines, such as      media training.
• Works in      close corporation with communications responsible in respective countries      to ensure implementation of Business Unit communication plans and      corporate branding activation. Supports country communications activities      if needed.
• Establishes,      develops and controls communication policies & practices in line with      overall Company group objectives.
• Actively      participates in BU Senior Leadership Team.

 EXPERIENCE AND BACKGROUND REQUIREMENTS

• University degree; ideally in a communications related major. An MBA or any other business related education would be a plus.
• +10 year experience in managerial/leadership roles in Communications, gained in multinational companies.
• Used to work in complex matrix organizations.
• Experience in both internal and external communications; including PR/PA and crisis management.
• International experience, supporting different countries within Latin America.
• Experience managing people (nice to have).
• Fluent in Spanish and English. Portuguese would be a plus.
• Hands on.
• Strategic thinking.
• Strong presentation/written communications skills.
• Proven experience working with communication technology (Digital).

FUNCTIONAL KNOWLEDGE

• Sustainability
• PR
• Internal communications
• External communications

LEADERSHIP 

• Strong influence, inspiring skills, negotiation skills, communication, strategic thinking, problem solving skills and TEAM work.

NATURE AND AREA OF IMPACT 

• BU Latin America

COMMUNICATION SKILLS 

• Bilingual Spanish/English speaker
• Strong presentation skills